Ozan Altinbas — SFCC Technical Architect
I design and build Salesforce Commerce Cloud storefronts — SFRA and headless (PWA Kit, SCAPI/OCAPI) — and fix the ones that are slow, fragile or hard to change. 8+ years on SFCC, for brands including Barbour, Karl Lagerfeld, Stella McCartney and Mulberry.
About Me
I'm Ozan Altinbas, an SFCC Technical Architect specialising in Salesforce Commerce Cloud (SFCC) — 8 years and 7 months on the platform, 14+ years in software engineering, and a Salesforce Certified B2C Commerce Developer.
My career began in 2011 at NETAS as a Design Solutions Engineer, where I built my core technical skills. I then moved into the financial technology sector as a Core Banking Software Specialist at Türk Ekonomi Bankası (TEB). In 2018, I transitioned to backend web development, joining OSF Digital, where I began specializing in SFCC.
Currently, I work as a contractor for Alpenite by Arsenalia, leading the development and maintenance of Salesforce Commerce Cloud-based websites. I take pride in guiding teams and delivering digital commerce solutions that create real business impact.
Beyond work, I enjoy traveling, discovering new perspectives, and exploring small creative projects — pursuits that keep me curious and energized both personally and professionally.
Thanks for stopping by! If you'd like to learn more about my work or discuss a collaboration, feel free to reach out.
My Portfolio
Latest Articles
- Integrations
SFCC Subscriptions: How to Sell Subscriptions on Commerce Cloud
Can SFCC do subscriptions? Not natively: Commerce Subscriptions is a B2B and D2C feature. How to add them to B2C Commerce with partner cartridges or SCAPI, plus payment tokens, subscribe-and-save pricing, account pages and Shopify Plus.
14 min read - Performance & SEO
SFCC Performance Optimization: A Storefront Audit Checklist
An ordered audit for SFRA and headless SFCC storefronts: measure field and lab data, read the Technical report and Code Profiler, fix slow services, quota warnings, caching gaps and image weight, then rank every finding by impact and effort.
13 min read - Architecture
SiteGenesis to SFRA Migration: A Technical Guide for SFCC Teams
A technical guide to moving a SiteGenesis storefront to SFRA: what Salesforce says about SiteGenesis and pipeline support, rebuild vs site-by-site vs headless, the code inventory, concept mapping, what data carries over, SEO continuity and cut-over.
13 min read